IATA, which represents the interests of over 265 airlines worldwide, has been advocating a New Distribution Capability to modernise business and communication between carriers and the travel trade.
Under its NDC programme, IATA has been actively working with airlines, IT providers and travel agents worldwide to develop and adopt a new XML-based data transmission standard.
Justin Warby, Etihad Airways Vice President Digital Transformation and Innovation, said: “In line with Etihad Airways’ strategy to offer consumers greater travel options, the NDC standard will enhance the airline’s ability to create further tailored offers and communicate our award-winning product benefits more effectively to customers to best meet their travel needs.
“Using a standard format, this is an important enhancement as we continue to invest in the latest technology and digital platforms to improve the overall booking experience.”
Yanik Hoyles, Director, NDC Programme, added: “We welcome the decision by Etihad Airways to implement the first level of the NDC Standard. NDC is modernising the way that airline products are presented through travel agents, providing consumers with greater access and transparency. With NDC, travellers will be able to compare the full product offering regardless of the shopping channel they use.”