27 April 2017

Model behaviour in Abu Dhabi as Etihad Airways launches ‘Runway to Runway’ in the UAE

  • Travel programme tailored for the fashion industry
  • Private reception with special guest, celebrated Somali-American model Halima Aden
  • Model takes on the Abu Dhabi 48 Hour Stopover Challenge


Etihad Airways hosted a special reception last night at the exclusive Rosewood Abu Dhabi to mark the UAE launch of ‘Runway to Runway’, the airline’s unique rewards programme specially designed to support the fashion community’s international travel requirements.

Photo caption: Halima Aden takes on the Abu Dhabi 48 Hour Challenge and pays a visit to the iconic Emirates Palace.

Celebrated Somali-American model, Halima Aden, flew in from the US as the airline’s special guest for the evening.

The intimate gathering also included personalities from the fashion and lifestyle media, and regional social influencers. All guests were awarded top tier Gold Status founding membership with ‘Runway to Runway’ and a complimentary spa treatment at Sense, A Rosewood Spa®.

The UAE event follows the highly successful global launch of Runway to Runway, which took place at an exclusive dinner at New York Fashion Week: The Shows on 8 February. Etihad Airways co-hosted the celebrity soiree with Lauren Santo Domingo, co-founder of online luxury fashion retailer, Moda Operandi. 

Photo caption: Halima Aden (in red) is presented with Runway to Runway Gold membership by Amina Taher, Etihad Airways Head of Corporate Communications and Patrick Pierce, Etihad Airways Vice President Marketing Partnerships.